Company Overview

The Surely Group was established in 2013 by an experienced team of entrepreneurs, insurance industry experts and technologists.

With a mission to “power digital insurance”, Surely Services provides innovative technology solutions to the insurance sector. Our novel platform enables insurers and brokers to transact online with their customers, whether these are end-consumers, small businesses or intermediaries. Our platform is cloud-based, rapid to configure, works on all devices (web, tablet and mobile), is multi-lingual and multi-currency, and is highly cost-effective in a Software-as-a-Service (SaaS) model. The system allows a user to obtain a quote for an insurance product, buy the product and manage the product online, with a strong focus on User Experience throughout. Our solutions include Quote & Buy (a Direct-to-Customer offering), Broker Portal (an intermediary e-Trade offering) and Robo Broker (a white-label offering to help customers manage all their insurance in one place). Our team has established a reputation for rapid and robust delivery, and the business has gone from strength to strength, building partnerships with global insurance entities as well as high profile players in the Lloyd’s and London Market.

We also use our technology ourselves in our online brokerage business within our group (Surely Ltd, t/a Digital Cover, which is authorised and regulated by the FCA as an insurance intermediary). This gives us deep insights into the genuine issues associated with distributing insurance products online, thereby informing our product requirements and feature set.

We’re based in the UK and our registered offices are at 7 Granard Business Centre, Bunns Lane, London, NW7 2DQ, UK. Our companies are registered in England, and Surely Services Ltd (no. 08724683) and Surely Ltd (no. 08723685) are part of Surely Group Ltd (no. 08722665).


We are always on the lookout for bright candidates seeking to work in a dynamic insurance startup.

If this sounds like you, please do send us a brief email and CV to (no agencies please).

Hybrid Mobile App Developer

View the job description here

Meet Our Senior Team

Larry Shapiro


Larry loves building companies from scratch, this being his third startup. A technologist by nature, he has a doctorate in Robotics from Oxford and has worked in UK high tech for 20 years. Prior to co-founding Surely, he built and ran a financial services software house which was successfully acquired in 2012.

John Levin

Executive Chairman

John is determined to use technology to improve the insurance industry. He previously owned an insurance company, is a director of a number of insurance-related businesses and founded a multi-utility business listed on the London Stock exchange.

Jason Le Page


Jason has a passion for technology and innovative software development, having programmed professionally for over 15 years. Prior to joining Surely he built enterprise solutions for financial services & insurance clients, including SCOR, Wells Fargo and Visa. He held senior technical roles at Northdoor, Linksfield Technologies and Sapiens